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Baca Rodeo Series

Founded in 1979, in the sands of San Fidel, New Mexico, the  foundation for an historic event was born. It started as a general, informal practice for local cowboys and an opportunity for the then “Baca Bros Rodeo Company” to buck and try out which bulls would fit the program. From these humble beginnings came the  renowned longest running rodeo series in the entire nation.

Throughout the long history of the event, it has become the  proving ground for many of the nation’s top rodeo athletes, some of which have gone on to compete and win World Titles in the  PBR and PRCA alike. Names known across the sport such as Lane Frost, Tuff Hedeman, Cody Lambert, Michael Gaffney, Owen Wasburn, the Carrillo brothers, Travis Briscoe, Forrie J Smith, Cody Jesus, Cody Custer and Taos Muncy, just to name just a few.

The event also jump started the career of the late Casper Baca (Casper Baca Rodeo Company), who at the time was competing in bull riding himself, later found his calling as one of the premier rodeo producers of his time. Known as the “Showman” Casper had an eye for livestock and production alike, this combination of skills pushed him to the forefront of what was possible in the rodeo world, producing over 100 rodeos per year.

The 2023 series will now be in its 44th year, hosted in two locations – the Southern, in Las Cruces and the Northern, in Belen. After Casper’s passing in 2019, his son C.J. Baca now holds those production reigns, while the bookkeeping and secretary side of the business is in the hands of his sister Christy. They have continued to
produce first class rodeos in order to keep the legacy alive and well under the new company, Baca Rodeo Company. Several hundred contestants and thousands of enthusiastic rodeo fans still flock to this iconic event year after year.

Statistics

150 contestants/day
totaling 2,400 entries throughout the 8 weeks
$15,000 in prized belt buckles
More than $75,000 in prize money, $20,000 in advertising
8,000+ spectators over the course of 8 weeks
1.4 million social media views/organic viewership/interactions
Hotel lodging sell outs

Events

Casper Baca Rodeo Co established in 1976 in the sands of San Fidel NM. 


W Santa Fe Ave
Grants, NM 87020


T. (505) 240-0736E. bacarodeo@gmail.com

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